Business Goals to Achieve: Our goal for this campaign was to increase the overall number of conversions while decreasing the cost per conversion.

Our Strategy: We utilized negative keywords in our Ads Campaign for this client, which eliminated a lot of the irrelevant search queries which were wasting Ad Spend. We ensured that the client was only appearing for relevant search results, in front of people who were actually in need of Orthodontal services.

Result: We were able to drastically increase the number of weekly conversions for this Orthodontal practice while lowering their cost per acquisition through the use of negative keywords. The screenshot below demonstrates the increase in both conversions and CTR that we were able to achieve for our client.

The post Orthodontist (Beltway Orthodontic) first appeared on Private Practice Promotion.

The post DR. JOY DENTAL CLINIC first appeared on Private Practice Promotion.

Business Goals to Achieve:

This is another instance where we took on an existing campaign that the client was struggling with, with the goal of increasing the number of conversions and new patients.

Business Results Achieved:

• All major KPI’s for the AdWords campaign were considerably improved including an ROI increase of 65%
• Conversion rate up by 27%
• Number of leads doubled
• Total sales value increased by 127%

Campaign Performance & Results Preview:

Jan 2022 Stats: Before we started work

April 2022 Stats:

• No. of clicks increased
• CPC Went down
• No. of conversions increased
• No. of phone calls increased

The post General Dentist (Face Value Dental) first appeared on Private Practice Promotion.

Business Goals to Achieve:

The PPC campaign objective was to increase the number of conversions. The client was getting zero leads from their current campaign, and they were willing to increase budget in order to get some actual conversions and patients coming. 

What We Did to Reach the Targeted Goals:

To manage the PPC campaign for this dental practice effectively, strategy undertook

• A comprehensive review of the PPC campaign including running reports followed by performance analysis
• Daily monitoring and PPC optimization
• Various bidding options tested on some campaigns
• New campaigns created and new products added
• New ad copies added and existing ads improved
• New destination URL’s tested

Business Results Achieved:

• All major KPI’s for the AdWords campaign were considerably improved, including Return on Investment
• Number of new patient inquiries went from 0 in the month of April to 22 in the month of July.

Campaign Performance & Results Preview:

April 2022 Stats: Before we started work

July 2022 Stats: Results Achieved

• No. of clicks doubled
• No. of impressions doubled
• Massive increase in conversions

The post Cosmetic Dentist (Pittst Dental Centre) first appeared on Private Practice Promotion.

Business Goals to Achieve: In this instance, we took on an existing campaign that the client was struggling with, and we were able to drastically improve their results. Our goal was to increase the number of clicks and conversions that the client was getting, while reducing their overall cost per click. The performance screenshots below demonstrate our results. 

April 2020 Campaign Stats: Before we started our work

July 2022 Stats:

• Number of clicks nearly doubled
• Number of impressions increased
• Increased number of conversions 
• Avg. Cost Per Click reduced 

The post Emergency Dentist (Urgent Family Dentistry) first appeared on Private Practice Promotion.

Keyword: emergency dentist Beaverton or
Position: 3

Keyword: dental clinics in Beaverton or
Position: 4

Keyword: dental offices in Beaverton Oregon
Position: 4

Keyword: emergency dentist Scarborough
Position: 1

Keyword: rosewood dental
Position: 1

Keyword: teeth straightening Scarborough
Position: 3

Keyword: private dentist Scarborough
Position: 4

The post Farmington Dental Office (Case Study) first appeared on Private Practice Promotion.