Cosmetics Dentists
What We DO
At PPP, we specialize in helping cosmetic dentists get more patients with our digital marketing strategy that we have developed over the last 10 years. After working with countless numbers of clinics throughout the U.S, we have developed a detailed four-step process, which we have outlined below.
Our Process
Strategy Call
Our initial strategy call will allow us to gain specific insight into your company, including the number of patients you are currently seeing, the number of patients you are hoping to book per month, and the different procedures and surgeries that you offer. We will assess what your current online presence looks like, and we will start planning a roadmap for you based on your specific goals.
Implementation
After we have gathered all of the information that we need, we can start to implement a Google Ads and SEO strategy that is tailored to your specific needs. One of the ways that we do this is by building out a long tail keyword campaign that lists out all of the specific procedures that you offer at your practice. For example, if you offer dental bonding and porcelain veneers, we will begin to rank you on the first page on Google for terms like “fix my cracked teeth” and “porcelain veneers near me”. We will create an extensive list of procedure based keywords based specifically on your practice. We will also begin to rank you for generic, location based searches including “cosmetic dentist near me” and “dentist near me”. We set up local ad targeting, so that these types of searches are only displaying for people within your area. In addition to this, we set up Call-In ads so that users who are searching for these relevant terms can call into your office to learn more about the different treatments and procedures that you offer.
Conversion Rate Optimization
Before the ad campaign is actually launched, we will analyze your website, and look for areas where we can improve the user experience. This is a crucial step in the process, because the foundation of any digital marketing campaign is the experience that the end user has on your website once they visit you. We offer conversion rate optimization as part of our digital marketing package, meaning we can have our web development team go in and make changes to the website to improve user experience and make the site easier to navigate, which will make it more likely that users book appointments or call in to request your services. This step is optional but highly recommended.
Tracking, Reporting, and Adjusting
You will be assigned a full time account manager, who will be responsible for tracking the performance of your account on a daily basis and making adjustments to your campaign in order to improve performance over time. Your account manager will also be responsible for preparing performance reports for you every week, so that you can easily see the progress of your campaign over time. These reports will include graphs that display the level of organic growth you are receiving through SEO, the number of clicks and website visits you are getting through PPC, your conversion rate, and your overall return on investment each month.
Cosmetic Dentists Case Studies
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22%
Increased in the number of conversions