Website:- https://pittstdentalcentre.com.au/
Business Goals to Achieve:
The PPC campaign objective was to increase the number of conversions. The client was getting zero leads from their current campaign, and they were willing to increase budget in order to get some actual conversions and patients coming.
What We Did to Reach the Targeted Goals:
To manage the PPC campaign for this dental practice effectively, strategy undertook
- A comprehensive review of the PPC campaign including running reports followed by performance analysis
- Daily monitoring and PPC optimization
- Various bidding options tested on some campaigns
- New campaigns created and new products added
- New ad copies added and existing ads improved
- New destination URL’s tested
Business Results Achieved:
- All major KPI’s for the AdWords campaign were considerably improved, including Return on Investment
- Number of new patient inquiries went from 0 in the month of April to 22 in the month of July.
Campaign Performance & Results Preview:
April 2022 Stats: Before we started work
July 2022 Stats: Results Achieved
- No. of clicks doubled
- No. of impressions doubled
- Massive increase in conversions
