Keywords Ranking

• Keywords: Braces Easton PA – Rank 2
• Keywords: Braces Allentown – Rank 4
• Keywords: Braces Allentown PA – Rank 6
• Keywords: Braces Lehigh Valley – Rank 3

The post Exeter Orthodontics appeared first on Private Practice Promotion.

Business Goals to Achieve: Our goal for this campaign was to increase the overall number of conversions while decreasing the cost per conversion.

Our Strategy: We utilized negative keywords in our Ads Campaign for this client, which eliminated a lot of the irrelevant search queries which were wasting Ad Spend. We ensured that the client was only appearing for relevant search results, in front of people who were actually in need of Orthodontal services.

Result: We were able to drastically increase the number of weekly conversions for this Orthodontal practice while lowering their cost per acquisition through the use of negative keywords. The screenshot below demonstrates the increase in both conversions and CTR that we were able to achieve for our client.

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